Tales from the first tee
Stories about my life experiences and others as I work at one of the premier golf clubs in Charleston, SC. Interviews with golfers around the world that have one thing in common...the pursuit of excellence on a golf course and everything else that happens along the way.
Tales from the first tee
From Hemp Farm to Healing: The Pure Shenandoah Success Story with Tanner Johnson
Ever wondered how a family can turn a humble hemp farm into a thriving business producing high-quality medicinal products? Meet Tanner Johnson, CEO of Pure Shenandoah, as he recounts his journey from the halls of James Madison University to leading a dynamic family enterprise. You'll discover how the Johnsons’ athletic background fuels their passion for creating innovative products that aid in performance and recovery, from nutritional goos for athletes to remedies for hydration and inflammation. Tanner's story illustrates the blend of unity, entrepreneurial spirit, and commitment to excellence that defines Pure Shenandoah.
Explore the versatile world of hemp and the strategic choices that have driven Pure Shenandoah’s success in the CBD market. From the initial legal changes in 2018 to their expansion into industrial uses like animal bedding and building materials, the potential of hemp seems boundless. Dive into the complexities of cannabis regulations in Virginia, and learn how history and modern challenges intersect. Tanner also shares invaluable insights on different CBD delivery systems, from topicals to gummies, offering a comprehensive look at their efficacy for various needs. This episode promises a deep dive into the evolving hemp industry, packed with practical knowledge and inspiring stories.
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you're tuned into another episode of tales from the first tee. I'm rich easton telling tales from beautiful charleston, south carolina. How bad do you want to feel? Good, that's the title of this episode. Last week, I spoke with a career diplomat serving 11 US administrations. This week, I have the privilege to speak with a young entrepreneur who, with the support of his family, runs Pure Shenandoah, a superior farming, processing, extracting, marketing and sales organization converting hemp, cbd and THC into functional and naturally medicinal products. And it all starts with family and naturally medicinal products. And it all starts with family.
Speaker 1:Tanner Johnson, ceo of Pure Shenandoah, is one of nine children born and raised in the Shenandoah Valley. His mom, also an entrepreneur herself, came from a family of seven sisters and brothers. All of the Johnsons that I've had the esteemed pleasure to meet are all positive, congenial and accomplished athletes in their own right. They know what it takes to compete. Tanner married his high school sweetheart, tricia, who convinced he and his brother to run indoor track in the winter so that probably so she could spend more time with them between football and baseball seasons. And I'll tell you this anybody not a seasoned track star, has to have their heads examined to spend the entire winter traveling hours in the cold to indoor track facilities unless love was in the air. Tanner and Tricia are six years into the start of their own clan with three fun-loving children.
Speaker 1:After graduating high school, tanner went to James Madison University along with Tricia and a lot more Johnsons. He went there to study intelligence analysis and business administration. After school, he enters the auto industry for a short period of time until his brothers convince him to join them in their collective vision for hemp farming. It wasn't long until their oldest of four sisters joined them to help market their dream, and what was their dream? To harvest the hemp. That will elevate your body, mind and soul. To learn more about their mission and products, go to pureshenandoahcom. Subscribe and save 25%. I hope you enjoy our chat Before I get into your family business your little brother Jake.
Speaker 3:6'5" little brother Jake and his buddy Cole finished a 100-mile race in 27 hours and 16 minutes and they had to do it under 28 hours and there's checkpoints along the way where, if you weren't in good enough shape, they would actually just tell you to stop. They wouldn't let you keep going if you were in too bad a shape.
Speaker 1:Yeah so I speak to him a few days after he runs his race and he's still recovering.
Speaker 3:Oh yeah.
Speaker 1:And I asked him about his nutrition and he said these are some of the things that he did while he's racing he ate goo, he had sodium tablets and a mixture of CBD that you all put together for him. Tell me about that.
Speaker 3:Yeah, so well, two things there. You know, being athletes ourselves really helps us understand what kind of products to come out with. We sponsor a lot of different athletes now and it's exciting to see what we can do, but it's such a give and take. The feedback we get from our, you know, number of athletes is really big, and Abner was the one who, along with Jake they were doing a lot of trail running and just longer distance running and realizing how that diet on the go is so impactful.
Speaker 3:So with the business that we have, we're so fortunate, you know, we're FDA dietary supplement certified facility we're allowed to pretty much make anything in there. So when we think, oh, that'd be nice to have that, we just go in the lab, start, you know, figure some things out. We almost never start from scratch. There's usually at least some type of product out there that we can get at least a taste of, look at what they're putting in it, something that's trustworthy, something maybe that we were using before. That really will bring that stuff out of us. So abner got in the lab with a couple of guys, started making these goos, something just to cut into this, abner is one of your brothers.
Speaker 3:Yes, correct, another one of your brothers in the business Yep four brothers and four sisters, five of us in the business full-time, and then everyone else is part-time too. You know, we just had the sisters up from South Carolina this past week and they were helping us transplant. It's almost a tradition at this point. Transplanting is a big you know, big time effort when it comes to cultivation and it has that seasonality to it. So it's nice to build a little tradition around it and get your hands dirty. See the plants when they're young, come back in a month or two, see them huge. It's just really fun to do that.
Speaker 1:So Abner's working in the lab. You guys have trying to figure out this. You guys have trying to figure out this. Call it an elixir a combination of things that do what, what?
Speaker 3:does it help you do when you're in athletics, when you're running and doing other things? Yeah, it's doing a number of things, mainly getting the nutrients you need to keep going. Your body is just really. It is just a machine when you look at it and understanding what the machine needs, which everyone's engine, you could say, is a little bit different. So you know you might need to put quote unquote and I don't even want to use this word, but like synthetic oil versus other oils, synthetics is just not my favorite word in general, but knowing what you need is kind of the biggest thing, and then being able to customize what you're getting or find a product that just matches that is so important. Hydration is the other thing when you're on the trail, being able to put down water, electrolytes and then get the right nutrients in you while you're running. It has to be convenient, you don't want to stop, but it's important and you won't be able to finish a lot of these long distance runs without it, that's for sure.
Speaker 1:So does it help with inflammation? Does it help with pain management?
Speaker 3:Yeah, the cannabinoids aspect of it. The CBD is definitely going to help with the overall inflammation in the body, which is fantastic. A little bit of THC in there is really going to help with the pain and kind of give you a little bit more of a. To me it can give a little bit more of a positive mood overall about the you know the path ahead, which sometimes you know that mental battle is more than anything. So if you're kind of this goo is kind of also meant to push that in the right direction too, so that's fun.
Speaker 1:Did you study intelligence analysis in school? Yeah, how do you apply that as the CEO of this company where you're growing hemp, making CBD and THC products?
Speaker 3:Well, I'm glad you brought it up, because it's one of my favorite things is intelligence analysis applies to everything. Works to just be more critical of every thought that comes across and how you organize those thoughts to analyze them and come to good conclusions in general, and that's what people do on a daily basis, so everyone is already doing it. But to get training in how to do it felt like a key to my brain, in particular, where I was like, oh, you know, it really did click. It's not soaking up knowledge like a sponge, wringing it out on the test and never seeing it again because you just wanted to get that A or B and just get to the next thing. You know, just five days later someone asks you what was on that test. You're like, oh, kind of forget, but I got an A on it. You know, it's so meaningless to me, whereas this type of knowledge base is teaching the brain how to work, and that again applies to every situation that you come across. I think it plays right into being a CEO or someone who needs to look over a lot of data and again come to good conclusions.
Speaker 3:Which businesses? You know? That's the name of the game for business, and there's two different ways that my major was set up. One was national security concentration and one was business. I went the business route. A lot of my classmates may or may not be in the FBI, cia and all these other organizations at this point, but I really like to see the overlap of the business and you know kind of even Intel community how they use similar methods to get similar things done. So that was a really, really fun time in college learning that stuff. It was intense at times but also, again, big key to where I am.
Speaker 1:I don't know your contemporaries in the business. I could categorically say I don't know a lot of them. Studied intelligence analysis to get into this business. Tell me about Virginia agriculture I should say Shenandoah agriculture and how it translates to the premium crops that you grow. What is it that is special or unique about this area that translates into a product that might also be very unique?
Speaker 3:Yeah, that's one of the big competitive advantages that we have is literally just where we're located in the Shenandoah Valley. It's some of the first people to come here, back in the early 1600s. This is where they set up, and it was mainly because of where they came in, you know, obviously from the coast, but then also the soil, the weather, the stuff that these mountains can create, an environment that's just so suitable for all types of different agriculture, and that's why Virginia is known as one of the top producers in the whole country of a number of different commodities. Just a small stretch of the Shenandoah Valley, I think, does nine billion dollars in poultry a year, and we're just talking about a small stretch of just one part of the state. So I really love Virginia for a number of reasons. You get all the four seasons and the land to grow is just perfect.
Speaker 1:So I noticed one thing I didn't know about until Susan introduced me there are a lot of vineyards.
Speaker 3:Oh yeah.
Speaker 1:Also using the same soil and the same land. So there is something about this that translates to good crops. One of the crops one of the first crops that you work with is hemp crops. One of the first crops that you work with is hemp. So tell me a little bit about what hemp is used for and why are you?
Speaker 3:why do you farm hemp? Yeah, so you know, in 2018, when we, when the legalities of everything opened up and we were able to actually start this business with the main three brothers to start at least, we were looking at it from a number of different ways. My brother had, you know, just been in Oregon growing medical and recreational cannabis, and then he came over for a surgery and this is right when these laws are changing and he's saying, hey, we can grow cannabis. Yeah, it's hemp, it's a version of cannabis, but it is still cannabis. We have this opportunity. Cannabis yeah, it's hemp, it's a version of cannabis, but it is still cannabis. We have this opportunity, let's get into it. So when we first got in, we were like, okay, there's a lot of ways you can take it.
Speaker 3:We kind of divided the plant up into thirds when we're talking about it at this time and industrial hemp is the true industrial side of the plant, which has 20,000 plus uses was used all over history for clothing, paper, rope and all those things which a lot of people know in their distant brain. It's not forefront of mind when you talk about cannabis whatsoever, but we identified that aspect and then we said, okay, here's the CBD side of things, which almost was a touch of a loophole. They wanted everyone to actually get into the industrial side, but everyone noticed wait a minute, I think we can grow CBD or the female plant for the flower and the oils. There's still a little bit of THC, but you can keep it under that limit. And then there's just the marijuana side, which everyone knows is that heavily regulated marijuana side of things. Yeah, we'll get to that.
Speaker 1:Yeah, that's definitely later down the road. So hemp, so tell me some of the things hemp is used for.
Speaker 3:Yeah. So when we first got into it we were all about the health and wellness CBD side. You know hemp derived cannabinoids is the easiest way to say it. So we were growing it, figured out Bottleneck in Virginia is an extractor, got an extractor, started formulating and we started making a number of products and we quickly realized that you know it's as creative as you want to be and how close to the market you can get with those products is the next step of that. So you know oils, topicals, capsules, smokables vapes.
Speaker 1:These are all used for human consumption. Yes, perhaps animal consumption. Yeah, but not for building materials, correct, and not for clothing and not for some of the things that might have in the past has been used for Right're, going a different direction.
Speaker 3:To start out, and mainly because the investment into it was a little bit lower, the profit margins looked a lot higher. So we said, okay, we'll use the profit from this business to fuel the industrial side. And that's exactly what we ended up doing taking almost half a million dollars from our profits into Pure Industrial, the other entity we started just for that purpose. So what?
Speaker 1:does Pure Industrial make.
Speaker 3:Yeah, so that's where you get into the 20,000 uses and growing. Animal bedding is one of the more established markets right now. Believe it or not, animals pee and poop every day, and they pee and poop in stalls and you need to do something with it. It's not good for their health to have their, you know, feces around, and hemp happens to be highly absorbent, you know. It takes a lot of the smell down. It does a lot of the same things that wood chips and other competitors would do in a more sustainable but also a better overall performing product too. So, like cat litter, like literally, it looks like mulch. The inside of the stalk is the herd. It can be cut down into smaller pieces and it's bagged into 33 pound bags or delivered by a super sack, which is usually 200 pounds.
Speaker 1:And what is somebody doing with that?
Speaker 3:They're literally just scooping it right into the stalls where the horses are, where the number of different animals and that's just helping them with the day-to-day. Now you can imagine, something that's getting peed and pooped on doesn't have the best margin to it. Necessarily, because of what it's being used for, people aren't going to pay absurd amounts of money and that makes perfect sense. What do they use if they?
Speaker 3:don't use hemp Like wood chips, and you know I'm actually not too sure on some of the others. I know wood chips is the most common and they just don't perform as well. So looking into, but the reason that we even started there is because that market is the biggest, it's the easiest to tap into. The market needs 50 million pounds plus a year easily and that's not enough to actually supply everything. So just to put that into reference, you know we over the past year or two now, have accumulated right around a million pounds, so we aren't even touching what the demand is whatsoever, and we grew 95% of the hemp in Virginia last year. So you can see that there's a challenge ahead of us, but of course, just an opportunity as well and we're really excited to get farmers involved to really get closer to that number. Now going on to a couple other products. You know building materials. It's huge. It's amazing what this material can do.
Speaker 1:What is it a substitute for?
Speaker 3:So there's a couple different things there. People are first off, what we're producing now is not weight-bearing, so it is not going to replace significant things on that side of the coin, however, insulating properties the sustainable side of it, which is it's water-permeable, it's flame-resistant, you can take a torch to it for hours and hours. It's not going to burn Really really important for what I think in California, some of these places that have these wildfires, if they can build these houses with that material, there might be something left standing if something bad happens in that area, compared to starting over from scratch. That's interesting. Now. We were very fortunate. We got a SIBR grant Small Business Innovation Resource Grant from the DOD through the Air Force. We're very fortunate, we got a SIBR grant small business innovation resource grant from the DOD through the Air Force for building materials. It was a feasibility study. We're going on. That was phase one. We're going on to phase two here shortly, which is going to be super exciting. There's some money tied to it, which is always nice, of course, something that we're already looking into and can maybe get paid to keep looking into. That's the time that we feel it's the best to kind of join hands quote unquote with a contract with the government is where it's already in step with your business model. I don't believe stepping out of your lane just to get some government money is usually the best move, but that's kind of a personal preference really. So, yeah, building materials is huge. Getting that grant was huge. Those are the two main ones that we really want to start with.
Speaker 3:When you start getting to the fiber side, there's still a lot of challenges on what to do with it. We have a couple like fiber board companies, some sustainable packaging companies, including Temper Pack out of Richmond, virginia, virginia, so only two hours away from us. They produce all of hello fresh, all their packaging that it comes to your doorstep in, and they've already seen our hemp material and they said this is great stuff, we need a lot of it. We don't have enough yet, so that will kind of work itself out over time, but they already believe in the properties of it, how it can keep things cooler while they're being shipped. All that stuff is huge.
Speaker 3:And then again the sustainability side is probably the most important. One of the reasons we got that grant with the Air Force because it's very sustainable Some of the wood that you can actually push and press together with different polymers. You know it can be two, three, ten times as hard as oak Wood. Of course, an oak tree takes 50 years to grow and this plant was three months, three and a half months and then a little bit of processing.
Speaker 1:I think it attracts when you start talking about composites.
Speaker 3:Oh yeah, With hemp.
Speaker 1:Let's talk about CBD for a second. How is it different from hemp? Or is it derived from the same stalk, the same plant?
Speaker 3:Yeah, so it is hemp. It's coming from a different genetic, just like big tomatoes come from one genetic and cherry tomatoes come from a different genetic. It's still a tomato, but they're used for maybe different reasons or different taste or whatever. When it comes to CBD, some seeds are going to really produce a lot of CBD. That's what they're bred for and the industrial side. There's not going to be much flower actually on that plant at all. You actually want that to pollinate seed up. You can come and take the seed off the top of that plant. Now you have hemp seeds for hemp hearts, hemp seed oil, all that stuff. Then you cut down that plant and mainly what you're going to have is stalk, whereas the CBD is going to be a big, you know, almost like a Christmas tree looking plant with all these flowers. You can smell it from so far away. It's definitely just a different spectrum of genetic that it really comes down to there.
Speaker 1:Are there different federal and state regulations on CBD?
Speaker 3:Yeah, state to state is a little bit different. It's interesting in Virginia in particular. You know you can grow four plants in your backyard. You can, in some parts of the state, drive 10 minutes to a dispensary and buy medical cannabis. The state has legalized cannabis so you can walk around with an ounce in your pocket in public and that's completely fine. However, we haven't actually legalized the sale of marijuana for recreation, so there's not really many dispensaries to get it, Whereas we have the fourth most strict hemp regulations in the whole state. So it's like just total double standard. In Virginia in particular, Weed is completely good to go, but hemp is looked at like it's. You know you have to walk through a bunch of hoops to get it and they keep drawing back the um regulations on it.
Speaker 3:So I think it's just interesting in its nature yeah, it's like uh, to be so forward on cannabis and we have a lot of way to go um on the cannabis or the marijuana side too. But it's just funny that like, yeah, you can grow four plants, but the the hemp side of stuff is very strict. You can't get anything there.
Speaker 1:It's a did something take the place of hemp when it came to building materials? When it came to clothes? Did some something along the line years ago? Um regulations, and maybe this is why they don't want you to grow hemp. It's competing against an industry that is federally approved, state approved, I don't know yeah, there's definitely a lot to that.
Speaker 3:there's a lot of records that show the time period where hemp was outlawed during the war, when they mandated five hundred thousand acres across the states, and then everywhere in between you can kind of see the commodity struggle, the people in power, the access to what they have, for instance, with hemp. One of the guys in power I don't remember his name right now he had thousands and thousands and thousands of acres of trees. He wanted to use trees for newspaper. He did not want to use anything from the hemp plant, so he made sure that didn't happen.
Speaker 1:If I can interject here, I think Tanner is referring to William Randolph Hearst, son of Senator George Hearst and the largest American newspaper publisher, with as many as 30 papers nationwide with a peak circulation of 20 million readers daily. That requires a lot of paper. It's said that Hearst had financial interests in lumber and paper industries to control his cost to produce newspapers. In 1933, marijuana, a derivative of hemp, became the target of government control and Hearst newspaper's sensationalized stories linked to violence tied to cannabis consumption. The cult classic movie Reefer Madness, distributed in the early 1930s, was one of the smear campaigns to alert the public of the horrible effects cannabis had on our youth. It was aimed at linking activities such as attempted rape, suicide, manslaughter and even declining mental health with the use of marijuana. The funding for the movie was rumored to come from a church group called Tell your Children, but others would surmise it came from competing industries.
Speaker 2:These high school boys and girls are having a hop at the local soda fountain. Innocently they dance, innocent of a new and deadly menace lurking behind closed doors Marijuana, the burning weed with its roots in hell. See this important film now, before it is too late.
Speaker 1:I don't know about you, but everybody I knew back in the 70s did bong hits before going to see the film playing at their colleges. I can't believe they touted violence as one of the behaviors after smoking weed. My experience being in the company of pot smokers never revealed an aggressive act of violence. Pot smokers never revealed an aggressive act of violence, well, excluding some fights to get hold of the last slice of pizza, the box of Oreos, a thing of M&Ms or hot Cheetos. I'm not a conspiracy theorist. Typically, the easiest explanation for something is likely close to the facts.
Speaker 1:At the same time time, william Hearst was investing in the use of wood for his newspaper. Dupont was inventing nylon, a synthetic fiber which is a competitor to hemp as a textile. And they both held court with and influenced Harry Anslinger, the first commissioner of the Federal Bureau of Narcotics. After the alcohol prohibition was repealed, anslinger needed funding and a purpose. He had lost more than half his staff. He would later in his life admit that marijuana didn't have the deleterious effect on health leading to violence as he allowed the smear campaigns to promote. But money talks and bullshit walks.
Speaker 3:There was attacks from all angles. You know Big Pharma also did not like that. They couldn't replicate this type of product in a you know pharmaceutical like that and synthesize it, and they didn't like that. People could grow it in their backyard and get relief. So you know there's a lot of different. You know the FDA and a couple groups all attacking the cannabis plant from hemp for their commodities all the way to the healing properties as well, all at the same time through vicious propaganda left and right.
Speaker 1:So state by state there are regulations on CBD. So I think about different delivery systems. So smoke, gummies, tincture, balms, oils, vape. How do each of these delivery systems affect efficacy and how people feel about how it's working?
Speaker 3:So this goes right back to what I was saying earlier with my funny analogy. But everyone's different, right. So it's going to come down to what you're trying to do goal-wise to know what kind of delivery method, what kind of product, all the like, when you should take it, how much you should take. All of that is going to stem off of what you're really trying to accomplish. So I argue that a lot of people who are using it, even recreationally, are getting a lot of these medicinal benefits, whether they like it or not. You know they might be like I just like to do it because it's fun, but they also are getting anti-inflammatory, all the other things that come with it, which is just kind of cool, you know in my mind. But when it comes down to it, someone will come in. Let's say they have localized pain. If I say if you can point at it, if you can point at your elbow, and says this hurts, that's usually when a topical comes into play. Because you're talking about one aspect, let's just attack it right here. We often tell people to attack it from the outside in, that's the topical and the inside out, if the topical isn't doing enough on its own. So someone might be using the topical and then taking a little bit of oil to achieve the desired effect, which is, you know, relief in that elbow.
Speaker 3:Now, people who are using sleep as the main goal gummies, smoke, vape oils it's there's no way I can tell everyone which one's going to be the best for them. Now we can talk about bioavailability. That's going to be uniform or at least standardized across the individual. So if you're smoking it, you've got so many blood vessels in your lungs that it soaks up those cannabinoids so quickly and you can feel them 30 seconds, even less a lot of the time, and that effect can be felt very quick, right, and that's why a lot of people like those types of products is it's immediate relief, or at least knowing the effect is coming on that quickly. And you contrast that with an edible which could take 45 minutes, an hour, hour and a half if you just ate a bunch of food and your metabolism's maybe not as high. So maybe if you're eating a gummy before sleep, you know you eat it an hour before bed. That's not a big deal, you don't need it to come on right away like someone who thinks of smoking. So vape, smoke, those are all very high bioavailability.
Speaker 3:And the other thing about bioavailability besides the onset time that's important is how much you actually get in your bloodstream. So if you're taking a 50 milligram dose of a CBD oil, you know only a fraction of that actually ends up in your blood system just by the nature of the endocannabinoid system and how it tracks through your stomach and everything else. So you might only get 20% of that or 25%, and everyone's different there again. So when it really comes down to all these different products, it is identify your goal and then a little bit of trial and error, and always start with a lower dose than you think and work your way up. You always start in your house, in the comfort of your own home. You don't want to be in a situation where you're already like what's going on around me. You know that's not a good situation to try something new.
Speaker 3:Now, most of that I did mention for people who are new to CBD and those types of products, but even people who are used to it it's still. You can kind of learn a little bit about your body every time you try a product if you're paying attention to it, and a lot of recreational users just don't do that, which is fine, you know. But those who are using it truly for medicine, they are paying attention, they're journaling, they're taking notes and understanding how to get better, and I think that's a big part of the future of medicine is just being able to take ownership of it yourself. You can bring that journal to a doctor and talk a lot better than yeah, sometimes I feel it does this, and then you're just like, well, sometimes does it do that? You know, it's just that's my intelligence analysis kind of coming in. We're just getting the best data you can to actually talk about comes down to self-advocacy.
Speaker 1:How bad do you want it?
Speaker 3:yeah, how bad do you want to feel?
Speaker 1:good is a good question to ask first and taking ownership of you, how things affect you, and maybe journaling yeah I know, like the history of migraines, a lot of doctors would have people journal and like what are the causes, what are the triggers? Because if you don't journal, you're surprised every time, but if you start journaling you're like wait, these things relate to this. I think this is it.
Speaker 3:Exactly, exactly.
Speaker 1:Tanner and I spoke at length about the differences between THC and CBD. Thc, or marijuana, is a psychoactive, which means it has an effect on how your brain works. It's what makes you feel high, how your brain works. It's what makes you feel high For anybody interested. Thc activates the body's reward pathways to produce the high associated with marijuana use. It does this by activating a cannabinoid receptor called CB1. In contrast, cbd is not considered psychoactive and doesn't cause euphoria or high. Some of my frequent weed user friends would say what's the fun in that? Well, cbd has significant health benefits, like addressing pain, anxiety and seizures without the side effects of the munchies. So there's always that.
Speaker 1:When I was a sophomore in high school, I got caught with a book about marijuana. My teacher seized it and said it was going to go down in my personal record. Well, nothing ever came of it, so I'm guessing he also had a personal interest in weed. If you're intellectually curious, like I've always been, about a number of subjects, we now have the benefit of generative artificial intelligence driving our internet searches, so just ask away or go to Pure Shenandoah's website and see how they have curated the information. I think they've done a really good job.
Speaker 1:And while you're there and interested, subscribe and save on products or learn more about becoming a grower in states that allow that. If you happen to live in the valley or passing through the Harrisonburg area, drop by and meet the staff. Stock up on products that might help you live a healthier life and learn more about their mission. Who knows, it might be what you've been searching for all along. Hey, thanks for tuning in and listening to another episode. I'm your host, rich Easton, telling tales from the beautiful Shenandoah Valley in Charleston, south Carolina. No-transcript.